While universities are going through considerable changes, the current COVID-19 pandemic has established the critical role of technology in course delivery. The impact is much more profound than visible at first glance. To reimagine a digital university, it is best to visualise the student journey as a mental map from initial exploration to joining the university, studying successfully, graduating and following a career path. It is also increasingly common for students to return to university for further studies. The relationship between institutions and students is complex. While “co-makership” is critical to success, a student is also increasingly a lifetime customer who needs to be treated as such.