Role of data in customer experience transformation

Improving customer experience generally starts with defining customer centric KPIs and improving the actual user experience (UX). Data analytics significantly improves “customer stickiness” by enhancing our understanding of customer journey maps. This allows us to develop personae more accurately and design campaigns at the individual level. emStream brings an exclusive insights series featuring thought provoking perspectives of leaders from diverse backgrounds on the topics of customer experience, data and artificial intelligence.

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