Role of data in customer experience transformation

Improving customer experience generally starts with defining customer centric KPIs and improving the actual user experience (UX). Data analytics significantly improves “customer stickiness” by enhancing our understanding of customer journey maps. This allows us to develop personae more accurately and design campaigns at the individual level. emStream brings an exclusive insights series featuring thought provoking … Continue reading Role of data in customer experience transformation

eMudhra and T-Systems Malaysia to Jointly Offer emSigner in Malaysia

India, September 2020: eMudhra, a global digital enabler and a premier provider of PKI and Cybersecurity solutions, and T-Systems Malaysia, a renowned provider of information and communication technology services in Malaysia, will work together and jointly offer eMudhra’s paperless office solution — emSigner — in Malaysia. With renewed push towards digitization to ensure smooth operations … Continue reading eMudhra and T-Systems Malaysia to Jointly Offer emSigner in Malaysia